My brother Tyler and I were one of Gino Wickman’s, the founder of the Entrepreneurial Operating System (EOS), first clients. If I were to guess, we were in the first three to sign up for a program that Gino at the time called the Virtual CEO. We knew Gino before he even branded his process EOS!

I was rereading Traction: Get a Grip on Your Business over the Thanksgiving holiday and was reminded that we were mentioned in the book a handful of times. Now that I am a Certified EOS Implementer, I thought it would be nice to have a document that summarized the excerpts where we are mentioned to share with my clients, prospects, and colleagues.

Below provides the details and pages of where we were mentioned in the book, Traction.

Featured Traction Mention from Pages 51-52

Alongside two other partners, brothers Tyler and Jonathan B. Smith founded a small technology business designing high-end websites with back-end web applications. Once they realized their current business no longer fit their personal core focus, they left the business to their partners and each went on to build successful businesses in line with their core focus. Jonathan went on to co-found Wave Dispersion Technologies, Inc., a company that provides coastline security for countries all over the world. His company made Inc. magazine’s list of the 500 fastest-growing private companies. With his new partner, Brad, Tyler built the web retail company Niche Retail, taking it from start-up to almost $19 million in revenue, in nine years. Tyler and Brad were finalists for the Ernst & Young Entrepreneur of the Year award, and Niche Retail was named #300 on Inc. magazine’s list of the 500 fastest-growing goal private companies. Illuminate your core focus, and you could generate those kinds of results as well.