Frequently Asked Questions about EOS and O4G

What is a Business Operating System?

A business operating system is a method to conduct and execute a strategic plan, manage people, identify and use data, document processes, and solve issues in an entrepreneurial business.

What is an EOS Implementer™?

An EOS Implementer helps entrepreneurial leadership teams gain traction by providing a complete business operating system based on the book Traction: Get a Grip on Your Business by Gino Wickman.  An EOS Implementer has three roles in a session room, teacher, facilitator, and coach.

The Entrepreneurial Operating System (EOS) is used effectively in almost every industry.  Since EOS is a complete and straightforward human system, it will work in your business as long as you have people in it.

Here are some industries that Optimize For Growth has implemented EOS in:

  • Marketing
  • Healthcare
  • Real Estate
  • Construction
  • Mechanical Services
  • Home Services
  • Auto Dealerships
  • Manufacturing
  • Professional Services (Law, Accounting, Management)
  • Pharmaceutical, Biotechnology and Medical Device
  • Engineering
  • Retail
  • Food Distribution
  • Junk Removal
  • Restaurants
  • Warehouse Construction
  • Electrical Distribution
  • Plumbing
  • Landscaping
  • General Contracting
  • Franchisees
  • Franchisors
  • Information Technology
  • Software
  • Data Analytics
  • Home furnishings


It typically takes about 18 to 24 months to master the EOS tools.  Our goal is to get you to 80% strong in each of the Six Key Components™.  Our goal is independence, not dependence so we’ve had clients get to 80%+ in 9 months and some have taken longer.

We also have some clients who value our coaching and objectivity and we are still meeting for more than 4 years.

The investment required to implement EOS and achieve 80%+ is from $35,000 to $100,000 over 2-years.  If you want to use a more experienced implementer, the investment will be on the higher end of the scale.

We don’t do any contracts and charge per session.  The typical engagement is ten sessions over 2-years.

Every session fee is guaranteed, so if at any time you feel that you haven’t received value, you aren’t obligated to pay.

Initially, it will feel like EOS has added things for you and your team to do.  However, we are teaching you to be significantly more intentional with your time and it’s just the learning that makes it feel like more.

EOS is a world-class time management tool.  Ultimately, you and your team will be able to get much more done with a lot more focus.

You can expect to devote 90 minutes with your team weekly to EOS, reviewing your numbers, priorities, making sure your people are happy and solving your issues.

We meet for a full-day, 8-hour session, quarterly with your entire leadership team and 2-days annually.  During these full-day meetings, we are working on reviewing results, aligning your vision, setting new goals and solving issues.


Your leadership team is the 3-8 people who run the day to day of the business.  They may not have formal titles or roles at the beginning of your EOS implementation, but they will get a specific seat and accountability during Focus Day.

When we decide to start implementing EOS, we begin with the Focus Day.  During the agenda, we will be creating your Accountability Chart.  We recommend inviting those individuals who you think will end up being accountable for the major functions of the business.  Here are some examples of major functions in every business:

  • Marketing
  • Sales
  • Operations
  • Finance
  • Integrator
  • Visionary

We love peer groups!  They differ significantly than implementing EOS into your business.  EOS is for you and your leadership team, a peer group is for you.  Peer groups are great to challenge your thinking, your strategies, and business models.  EOS just helps you get your leaders on the same page with those ideas and holds them accountable for executing.

Yes!  We have extensive experience doing talks for various peer groups like YPO, EO, Vistage and many others.  Here is a talk flyer as an example.

Get A Grip Talk Flier

You will start seeing results almost right away implementing EOS.  Within your first 60 days of implementing with your EOS Implementer, you will have the five foundational tools in place.

  • Vision/Traction Organizer™ and your vision shared by your leadership team, 100% on the same page
  • The Accountability Chart, you will have your entire organization roles and responsibilities mapped out with all people issues clearly identified.
  • Rocks will be in place and be ready to be rolled out to the entire organization, driving more focus on the most important things in the business.
  • The Level 10 Meeting™ will be in place and will be making a big impact on the leadership team and the accountability within the organization.  Ultimately, you’ll be able to have fewer meetings.
  • The Scorecard will be in place and you’ll be running your business on the 5-15 numbers that drive your future P&L.